Image ads, logos and HTML ads
Not every advert is a video. The Brands menu has four tools for still and interactive work:
| Menu item | What it makes |
|---|---|
| Web Advert | A static image advert with your headline set in real type. |
| Image Gen | A single image from a prompt, with a choice of AI model. |
| Logo Gen | A logo mark cut to a transparent background, with your name set in type. |
| Interactive HTML Ad | A clickable HTML ad unit for an ad network. |
For sets of product stills, such as marketplace images or multi-angle shots, look for image flows on Discover. They open on the canvas like any other flow.
Web Advert
Section titled “Web Advert”A web advert is a static image in your brand. The AI paints only the background. Your headline and subhead are set on top in real type, so they are always spelt exactly as you wrote them.
- Open Brands, then Web Advert. Your brand colours are filled in for you.
- Describe the advert: what it is for, who it is for and what you want them to do. Select Write me four to get four directions. This step uses no credits.
- Pick a direction. It fills in the fields, and you can still edit them.
- Check the Headline and the optional Subhead. Add a product image if you want one. It is placed over the background, not redrawn.
- Choose a size: Square (1080 × 1080), Story (1080 × 1920) or Wide (1920 × 1080).
- Select Create advert. The app shows the credit cost and asks you to confirm.
- Select Download to save the finished image.
Image Gen
Section titled “Image Gen”Use Image Gen for a single still: a product shot, a lifestyle scene, a portrait or a background.
- Open Brands, then Image Gen.
- Write a Prompt and choose a Model.
- Choose a Size, or set the width and height in pixels.
- Generate. The app shows the credit cost first.
Logo Gen
Section titled “Logo Gen”Logo Gen makes a logo you can put on a pack, a sign or a website. The mark is drawn as a clean shape and cut to a transparent background, and your name is set in a real typeface.
- Open Brands, then Logo Gen.
- Fill in Brand name and What the business does. Add a Direction if you have one, and choose an Accent colour and a Typeface.
- Select Propose marks. You get several ideas for the mark, described in words.
- Choose a mark and select Draw this mark. The app shows the credit cost first.
- Open the mark, and download the lockups as SVG files.
If you want a full brand, not only a logo, use the Brand Generator instead. It writes your brand kit and guidelines too.
Interactive HTML Ad
Section titled “Interactive HTML Ad”An interactive HTML ad is a clickable, animated ad unit, not a video. It is one self-contained HTML file that works inside an ad network’s ad slot.
- Open Brands, then Interactive HTML Ad.
- Describe the product or brief. Add a headline, or leave it blank and Reignitor writes one.
- Set the CTA label (for example “Shop Now”) and the CTA link.
- Choose a format, such as Medium Rectangle, Leaderboard, Half Page, Billboard, Square (social) or Story (vertical). Set your brand colours.
- Select Generate interactive ad. A live preview appears.
- Select Copy HTML to paste it into your ad network, or Download .html.
- Keep the headline short. On a Story size the text needs room to breathe.
- Web adverts set type rather than drawing it, so they are the right choice when a price or an offer must read exactly.
- Set up your brand first. Web Advert fills in your colours from it.