Campaigns

A single advert answers one question. A campaign tells one story across several adverts. In Reignitor, one brief becomes a set of linked adverts for each stage of the funnel: Awareness, Consideration and Conversion. They share your brand and a through-line, and the message builds from one stage to the next.

Each stage is a full, multi-scene advert with its own storyboard.

Open Agency in the left menu. It holds Campaigns, New Campaign, Campaign Series and Products.

Note

Saving campaigns is part of the Agency plan. Planning a campaign uses credits, and so does rendering each stage. See pricing.

Add your products first

Campaigns work best when your products are saved. Open Agency, then Products, and add each product with its name, category, description, tone and a product image. The product image and description feed the adverts.

Plan a campaign

There are two ways to plan one. Both save the campaign and its stages.

New Campaign

Use this when you want to set the audience and the stages yourself.

1. Open Agency, then New Campaign.
2. Write the Brief: the message, the goal, the feeling and the platform.
3. Choose the Brand and the Product. Pick an Audience and, if you want, a Competitor target.
4. Choose the Funnel stages you want.
5. Select Build campaign. Reignitor plans each stage and saves the campaign.

Campaign Series

Use this when you want Reignitor to plan the whole series from one line.

1. Open Agency, then Campaign Series.
2. Describe the campaign in one or two sentences. Add the product or brand name if you want.
3. Select Plan campaign. You see the linked adverts, each with its opening hook, call to action and the shared brand palette.
4. The plan is saved to your campaigns.

Build each stage

1. Open Agency, then Campaigns, and open your campaign. Each stage has its own card.
2. On a stage, select Open in Studio. The stage opens on the Brand Flow canvas with its scenes planned. Next time, the button reads Open canvas.
3. Review the plan, shoot the storyboard and build the advert, the same as any advert. See the Brand Flow canvas.
4. Back on the campaign, select Watch on a stage to play its finished advert.

Make a campaign pack

Once a stage is rendered, select Campaign pack on it. Select Generate pack to make extra assets from that advert, such as a captioned variant and a static image ad. The app shows the credit cost first. When each asset is ready, select Download.

Tips

• Plan the whole series before you render any stage. It is cheap to change a plan and costly to change a finished advert.
• Keep one presenter and one brand across every stage, so viewers recognise the series.
• Render the awareness stage first and check it before you spend on the rest.

Related pages

The Brand Flow canvasWhere each stage is built.

Brands and brand kitsThe brand every stage shares.

Translation and language cutsRun the campaign in more markets.